Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say ”yes“ to another”s request).
A 90-minute studio recording of Dr Robert B Cialdini speaking for a business audience on his Six Principles of Influence.
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The video DVD is a 90-minute live presentation of Dr Robert B Cialdini speaking before a business audience on his Six Principles of Influence. The book, Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say �yes� to another�s request).