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Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say ”yes“ to another”s request).
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.
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Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
The 1.5 Day Principles of Persuasion (POP) Workshop based on Dr. Cialdini's ground breaking book Influence: Science & Practice. This is the only course on the ethical business applications of the Science of Influence endorsed by Dr. Cialdini.