A 90-minute studio recording of Dr Robert B Cialdini speaking for a business audience on his Six Principles of Influence. Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance and negotiation.The ethical use of influence means: being honest; maintaining integrity; being a detective, not a smuggler or bungler.
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