| The video DVD is a 90-minute live presentation of Dr Robert B Cialdini speaking before a business audience on his Six Principles of Influence. Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance and negotiation.
Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward yes. Participants receive answers to such questions as:
- What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers?
- How can we effectively establish our authority and trustworthiness with those we meet for the first time?
- After we have given, what words can we use to increase dramatically the likelihood that we will receive in return?
- When others are sitting �on the fence�, which principles of persuasion are most likely to spur them to act?
- And, which is the most underused, yet effective, principle of persuasion?
In this program, Dr. Cialdini answers all these questions and more.
Used correctly and ethically, these scientifically-tested principles produce lasting relationships and strong, long-term change. When the science is available, why use anything else?
The book, Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say �yes� to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say �yes.� Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. �This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.� �ROGER FISHER, Director, Harvard Negotiation Project, Co-author of Getting to Yes
�For marketers, it is among the most important books written in the last 10 years.� �JOURNAL OF MARKETING RESEARCH
�The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.� �GREG RENKER, President, Guthy-Renker
�It would be marvelous reading for students taking Social Psychology.� �DAVID MYERS, Hope College
�The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class.� �ALAN J. RESNIK, Portland State University
�INFLUENCE should be required reading for all business majors.� �JOURNAL OF RETAILING
"There are some books that are 'must reads' for entrepreneurs; some for marketers; some for salespeople; and some for programmers. And then there are a handful that everyone should read. IMHO, one such book is Influence: Science and Practice by Dr. Robert Cialdini, a psychology professor at Arizona State University." - Guy Kawasaki, author of Rules for Revolutionaries, The Art of the Start, Going Visual, How to Drive Your Competition Crazy, and Hindsights. For Dr. Cialdini to come to your organization:
Click Here if you are interested in having Dr. Robert Cialdini provide a customized keynote for your organization.
Click Here to preview Dr. Cialdini's video. |
