| Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the Principles of Influence will move you toward profound personal change and act as a driving force for your success. Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. —Amazon.com
The materials in Cialdini's Influence is a proverbial gold mine. —Journal of Social and Clinical Psychology
Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. --This text refers to an out of print or unavailable edition of this title. —Contemporary Psychology For Dr. Cialdini to come to your organization:
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