INFLUENCE AT WORK

Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.

Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say ”yes“ to another”s request).

The audio CD is a 90-minute studio recording of Dr Robert B Cialdini speaking for a business audience on his Six Principles of Influence.

Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say ”yes“ to another”s request).