INFLUENCE AT WORK

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.

Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say ”yes“ to another”s request).

The audio CD is a 90-minute studio recording of Dr Robert B Cialdini speaking for a business audience on his Six Principles of Influence.

Influence: Science and Practice is an examination of the psychology of compliance (i.e., uncovering which factors cause a person to say ”yes“ to another”s request).